Our Story

Kerry is a living, breathing place. As Ireland’s most westerly county, we are rich in culture and natural beauty. Located on the edge of Europe, Kerry is shaped by its landscape from Ireland’s highest peaks to the dramatic coastline along the Wild Atlantic Way. With our warm inherent welcome and spirit that spreads internationally but lives locally, Kerry is a place that offers something for everyone. An open place to live, work and visit.

Live Tile Work Tile Visit Pillar

Our Goal

The driving force behind the Kerry brand is the county’s future growth. We want to amplify our existing strengths, continuously grow the economy, promote Kerry as a place to Visit, Work and Live.

  • Kerry is for trailblazers and stargazers.

  • Kerry is for gatherings and adventurers.

  • Kerry is a place that many people call home.

The Opportunity

At Discover Kerry, we believe we are stronger together. We want to unite, inspire & guide – to invite all in Kerry across every community, industry and sector to come together as one whole place to share our incredibly story.

Brand Pillars

  • Welcoming Community

  • Shaped by the Landscape

  • Entrepreneurial Edge

  • Creative in Character

 

Visual Brand & Guidelines

Welcome to our Kerry Brand Guidelines which explains how the new Brand was developed and what it represents. By utilising these guidelines, we can collectively unite, inspire and guide the best use of our Kerry brand on a local, national, and international stage.

Bright and engaging visuals are the hero asset of our brand. The content we choose should reflect and enhance our brand pillars. Whether it is photography, videography
or other visual applications, it should always stay true to our brand personality. A collection of key messages have been approved as part of the brand guidelines.

Kerry Logo

The Kerry logo is very simple for ease of use over all platforms, representing all aspects of Kerry. Inspiration for the logo was taken from the county crest combined with our rugged coastline and highest mountain peaks. The letters are knocked through like a window so that it takes on the colour or image that the logo sits on. For this reason, the logo should always appear in either black or white, depending on the background. 

Our logo should only be used when approved by the Discover Kerry team and as per the brand guideline logo rules. For advice and support, please contact our team at 📧 Email: info@discoverkerry.com.

Download Logo File

Logo with Website

 

Click to View & Download our Brand Guidelines

Brand Guidelines 3 across